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  • Home
  • About Us
  • Expertise
    • Shaping agile brands
    • Future-Proofing Corporate COM
    • Reinventing Stakeholder Experience
    • Transforming Businesses & Cultures
  • Careers
  • Insights
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  • Purpose Readiness Study Switzerland Header Image

    New Purpose Readiness Survey from Globeone

    Most Swiss companies are well on their way to being at least partially credible for a purpose-driven positioni...

  • Coronavirus - Examples of successful corporate communication_Globeone

    United against the coronavirus – examples of more or less successful corporate communication

    The extent of the social and economic impact resulting from the global coronavirus pandemic is still unknown. ...

  • ABB Service Customer Experience

    SHAPING THE SERVICE CUSTOMER EXPERIENCE OF AN INDUSTRIAL GIANT, THAT IS KNOWN FOR ITS QUALITY PRODUCTS

    With new digital offerings around ABB Ability™ great potential for additional service sales is created and A...

  • Intercultural brand safety for marketing communication

    Intercultural Brand Safety @University of Bremen

    While today’s globalized world offers increasingly more opportunities for companies to act international...

  • small and medium sized companies

    Market success for foreign small and medium-sized companies in China

    Growing a business and developing brands in the Chinese market has become increasingly challenging. The adjust...

  • Chinese brands

    WeChat Official Account Follower Behavior Study in China

    In the Chinese social media realm, WeChat the dominating IM app has long passed its position as a pure messagi...

  • 25 strategies for successful brand strategy

    25 strategies for successful Brand Building in Key Emerging Markets

    At the Club-evening of the Marketing Club Düsseldorf Dr. Niklas Schaffmeister spoke about the VW-scandal and ...

  • Discussion Paper Digital Leadership

    Discussion Paper: Digital Leadership

    Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the digital ...

  • DISCUSSION PAPER CORPORATE STORYTELLING

    Discussion Paper: Corporate Storytelling

    Building relationships with customers is key for companies to achieve success. However, creating this emotio...

  • BRANDS FROM EMERGING MARKETS SOUTH KOREA, BRAZIL, RUSSIA, INDIA, AND CHINA ARE STILL OFTEN HIDDEN GIANTS IN EUROPE

    Brands from emerging markets South Korea, Brazil, Russia, India, and China

    German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third...

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