New Purpose Readiness Survey from Globeone
Most Swiss companies are well on their way to being at least partially credible for a purpose-driven positioni...
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United against the coronavirus – examples of more or less successful corporate communication
The extent of the social and economic impact resulting from the global coronavirus pandemic is still unknown. ...
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SHAPING THE SERVICE CUSTOMER EXPERIENCE OF AN INDUSTRIAL GIANT, THAT IS KNOWN FOR ITS QUALITY PRODUCTS
With new digital offerings around ABB Ability™ great potential for additional service sales is created and A...
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Intercultural Brand Safety @University of Bremen
While today’s globalized world offers increasingly more opportunities for companies to act international...
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Market success for foreign small and medium-sized companies in China
Growing a business and developing brands in the Chinese market has become increasingly challenging. The adjust...
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WeChat Official Account Follower Behavior Study in China
In the Chinese social media realm, WeChat the dominating IM app has long passed its position as a pure messagi...
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25 strategies for successful Brand Building in Key Emerging Markets
At the Club-evening of the Marketing Club Düsseldorf Dr. Niklas Schaffmeister spoke about the VW-scandal and ...
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Discussion Paper: Digital Leadership
Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the digital ...
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Discussion Paper: Corporate Storytelling
Building relationships with customers is key for companies to achieve success. However, creating this emotio...
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Brands from emerging markets South Korea, Brazil, Russia, India, and China
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third...
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