Culturally sensitive communication
For the brand communication of globally active companies, it is of decisive importance to take the cultural ci...
“Purpose-driven transformation” – GLOBEONE at INNOVATIONSTAG 2019 in Munich, Germany
Transformation is everywhere you look – the German economy is in upheaval. The INNOVATIONSTAG in Munich ...
GLOBEONE Brand Purpose Readiness Study at the Kommunikationskongress 2019
“THE TIME IS NOW” – GLOBEONE at the Kommunikationskongress 2019 ...
Global Brand Positioning: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
Brand Transformation: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
Communicating instead of dictating: why brand transformation cannot be imposed
Never before have brands been subjected to such strong and sustained pressure to change. The digital transform...
World Economic Forum 2019
As top opinion leaders are meeting in the Swiss mountain resort of Davos, also controversial topics come to th...
