Culturally sensitive communication
For the brand communication of globally active companies, it is of decisive importance to take the cultural ci...
For the brand communication of globally active companies, it is of decisive importance to take the cultural ci...
Transformation is everywhere you look – the German economy is in upheaval. The INNOVATIONSTAG in Munich ...
“THE TIME IS NOW” – GLOBEONE at the Kommunikationskongress 2019 ...
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
Never before have brands been subjected to such strong and sustained pressure to change. The digital transform...
As top opinion leaders are meeting in the Swiss mountain resort of Davos, also controversial topics come to th...