Global Brand Positioning: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
Brand Transformation: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
Communicating instead of dictating: why brand transformation cannot be imposed
Never before have brands been subjected to such strong and sustained pressure to change. The digital transform...
World Economic Forum 2019
As top opinion leaders are meeting in the Swiss mountain resort of Davos, also controversial topics come to th...
