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  • DE
  • Home
  • About Us
  • Expertise
    • Shaping agile brands
    • Future-Proofing Corporate COM
    • Reinventing Stakeholder Experience (Detail)
    • Transforming Businesses & Cultures
  • Careers
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  • Culturally Sensitive Communication, Brand Safety Training, Brand Safety

    Culturally sensitive communication

    For the brand communication of globally active companies, it is of decisive importance to take the cultural ci...

  • Purpose-driven transformation

    “Purpose-driven transformation” – GLOBEONE at INNOVATIONSTAG 2019 in Munich, Germany

    Transformation is everywhere you look – the German economy is in upheaval. The INNOVATIONSTAG in Munich ...

  • Brand Purpose

    GLOBEONE Brand Purpose Readiness Study at the Kommunikationskongress 2019

    “THE TIME IS NOW” – GLOBEONE at the Kommunikationskongress 2019 ...

  • Global Brand Positioning Consulting Interview Consulting.de

    Global Brand Positioning: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne

    How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...

  • Brand Transformation

    Brand Transformation: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne

    How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...

  • Digital Transformation

    Communicating instead of dictating: why brand transformation cannot be imposed

    Never before have brands been subjected to such strong and sustained pressure to change. The digital transform...

  • World Economic Forum 2019

    World Economic Forum 2019

    As top opinion leaders are meeting in the Swiss mountain resort of Davos, also controversial topics come to th...

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