SHAPING THE SERVICE CUSTOMER EXPERIENCE OF AN INDUSTRIAL GIANT, THAT IS KNOWN FOR ITS QUALITY PRODUCTS
With new digital offerings around ABB Ability™ great potential for additional service sales is created and A...
Brand transformation of the German Economic Institute
The brand identity and visual profile of the German Economic Institute (IW) – a leading German economic rese...
INCREASING OPERATIONAL EXCELLENCE IN COM
A leading engineering and automation player was hampered by heterogeneous operating models, a historically gro...
DESIGNING THE ENTRY OF AN ASIAN MANUFACTURER INTO THE EUROPEAN MARKETS
An Asian white goods player, hardly active in the European market, wanted to conquer the European continent wi...
INSIGHTS NECESSARY FOR GLOBAL RETAIL PLAYER TO ENTER SOUTH-EAST ASIAN MARKET
TA major retail organization wanted to evaluate whether or not it should enter a new quickly developing market...
ROLLING OUT PRIVATE LABEL TO EASTERN EUROPEAN MARKETS
Globeone conducted an analysis defining the brand’s strengths and weaknesses in order to identify an appropr...
Positioning international airline in highly competitive Indian long-haul travel market
Facing a highly competitive market and an increasingly internet-savvy urban customer base, an international ai...
POSITIONING GLOBAL LUXURY CAR BRAND IN COMPLEX INDIAN MARKET
A global luxury car brand wanted to increase its lead over aggressive competitors in the fast-growing, highly ...
