Global Brand Positioning: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
Brand Transformation: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
Intercultural Brand Safety @University of Bremen
While today’s globalized world offers increasingly more opportunities for companies to act international...
How Generation Z impacts companies today – an insightful evening with Chloe Combi
Globeone hosted colleagues and friends in an informative evening about Generation Z with published author, Chl...
Communicating instead of dictating: why brand transformation cannot be imposed
Never before have brands been subjected to such strong and sustained pressure to change. The digital transform...
Brand Transformation: Interview with Carina Hauswald, Managing Partner, Globeone Zurich
“At the end of the transformation, there must be a brand that satisfies both customers and stakeholders&...
Globeone at the German Marketing Day
There couldn’t be a more fitting motto: Last week, 800 marketing and communication professionals met under t...
To Grow or Not To Grow – 10 Strategies on How to Build Your Brand in China
Full house for Globeone’s presentation on the top 10 strategies for brand building in China at Servicepl...
“Corporate Purposes”: A multi-guide, but not a cure-all
Why Swiss brands need to accelerate when formulating their corporate purpose and what key considerations need ...
Ready for the social media firestorm
Social media firestorms threaten brands all over the world if they hurt religious feelings, offend minorities ...
