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  • About Us
  • Expertise
    • Shaping agile brands
    • Future-Proofing Corporate COM
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WE SHARE INSIGHTS



  • Corporate Newsroom, Corporate Newsrooms, Online Newsrooms

    Corporate Newsrooms – The organizational foundation for successful communication

    Corporate Newsrooms have far reaching implications for corporate communications departments yet a fraction of ...

  • Culturally Sensitive Communication, Brand Safety Training, Brand Safety

    Culturally sensitive communication

    For the brand communication of globally active companies, it is of decisive importance to take the cultural ci...

  • Purpose-driven transformation

    “Purpose-driven transformation” – GLOBEONE at INNOVATIONSTAG 2019 in Munich, Germany

    Transformation is everywhere you look – the German economy is in upheaval. The INNOVATIONSTAG in Munich ...

  • Brand Purpose

    GLOBEONE Brand Purpose Readiness Study at the Kommunikationskongress 2019

    “THE TIME IS NOW” – GLOBEONE at the Kommunikationskongress 2019 ...

  • Scope

    Globeone Purpose Readiness study – Majority of German companies not “Purpose Ready”

    Corporate purpose goes beyond shareholder value. Globeone explores the purpose readiness of Germany’s la...

  • Global Brand Positioning Consulting Interview Consulting.de

    Global Brand Positioning: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne

    How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...

  • Brand Transformation

    Brand Transformation: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne

    How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...

  • Intercultural brand safety for marketing communication

    Intercultural Brand Safety @University of Bremen

    While today’s globalized world offers increasingly more opportunities for companies to act international...

  • Generation Z : Their Voice by Chloe Combi

    How Generation Z impacts companies today – an insightful evening with Chloe Combi

    Globeone hosted colleagues and friends in an informative evening about Generation Z with published author, Chl...

  • Digital Transformation

    Communicating instead of dictating: why brand transformation cannot be imposed

    Never before have brands been subjected to such strong and sustained pressure to change. The digital transform...

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