Corporate purpose

What is your organization’s reason for being and how can it make a positive contribution to society faced with immense global challenges? Questions that no contemporary business strategy and brand positioning can ignore. Learn more about the transformative power of purpose here.

CORPORATE PURPOSE

What is your organization’s reason for being and how can it make a positive contribution to society faced with immense global challenges? Questions that no contemporary business strategy and brand positioning can ignore. Learn more about the transformative power of purpose here.

FEATURED

Globeone Purpose Readiness Index Germany 2022

HARNESSING THE POWER OF CORPORATE PURPOSE

Successful purpose development in 5 steps

With the evolving discussion about corporate purpose, we witness a growing number of smaller and larger corporations exploring the process...

purpose misconceptions

The 5 biggest purpose misconceptions

More and more companies are positioning themselves publicly with a corporate purpose that takes the common good into account. In purpose projects...

corporate purpose definition

Corporate purpose definition: what is it all about?

Many people talk about it, often with long explanations and flowery words. But in a nutshell what exactly is a purpose?...

POINTS OF VIEW ON CORPORATE PURPOSE

Interview with DUB

Purpose-driven organizations: “No pure
altruism”

Companies with a clearly communicated purpose grow above average, are more innovative

Comment

Corporate purpose: door opener for big changes

What is the significance of an overriding corporate purpose in times of existential challenges, when companies may even have to lay off employees? In a…

Interview in W&V

Do-gooders or hypocrites? Why purpose credibility is elementary

Do companies need a purpose to stand out from the competition? And how do they succeed in developing, properly anchoring and living…

Brand claims

Interview with consulting.de

Brand claims: “What’s in it for the customer?”

In its comprehensive purpose study , Globeone examined the brand claims of a total of 238 companies in Germany, Switzerland, the USA, China and Brazil…

STUDIES ON CORPORATE PURPOSE

Study

PURPOSE READINESS InDEX GERMANY 2022

The Globeone Purpose Readiness Index is one of the largest purpose credibility measurements of German companies. More than 4,300 consumers were….

purpose statements

Study

Best Purpose Statements In the dax and mdax

Corporate purpose is for sure no unknown among stock-listed German companies anymore. In fact, a large number already positions themselves…

Study

Purpose Readiness Study Germany 2021

A growing number of companies and institutions are exploring their core reason for existence as purpose-driven positioning is increasingly…

DISCUSS WITH OUR CORPORATE PURPOSE EXPERTS

DR. NIKLAS SCHAFFMEISTER

Managing Partner

CARINA HAUSWALD

Managing Partner

SIMON ASCHERMANN

Managing Partner

CONTACT US TODAY!