IMPACT OF DIGITAL CAMPAIGNS ON RETAIL PURCHASE BEHAVIOR

IMPACT OF DIGITAL CAMPAIGNS ON RETAIL PURCHASE BEHAVIOR

How can a digital campaign prompt customers to purchase a new washing machine at a retail outlet?

Situation:

A major global white goods player with low brand awareness but a large digital followership in Europe planned to conduct a highly sales-oriented digital campaign. The objective was to enhance sales for a new product series available only at offline points of sale, and to do so in a cost-efficient manner.

Result:

Globeone developed an efficient COM campaign with digital media at its center, making use of the client’s large digital assets. The optimized COM campaign mechanism, with a campaign page funneling all communication measures, ensures digital-to-offline-POS conversion.

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