DIGITAL INFORMATION

CREATING AWARENESS FOR DIGITAL INFORMATION TOOL AMONG CHINESE TRAVELERS

CREATING AWARENESS FOR DIGITAL INFORMATION

How can awareness and relevance of an airport’s newly launched digital information tool be increased among affluent Chinese shoppers?

Situation:

A European airport aimed to boost sales among Chinese travelers at its airport premium stores by creating awareness for its newly developed digital information tool.

Result:

Globeone helped to boost the tool’s awareness, likeability and user rates by increasing the relevance and availability of its content to the Chinese travelers target group. In-depth market and customer insights laid a foundation for a comprehensive marketing strategy for future success.

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