THE CREATION OF A TAILORED POSITIONING FRAMEWORK FOR A LEADING CHEMICAL PLAYER

How to help Covestro push boundaries in corporate communications?

Leading in materials solutions.

Covestro is one of the world’s leading manufacturers of high-tech polymers, with materials and application solutions for nearly every area of modern life. “To make the world a brighter place” is Covestro’s ultimate goal – but how exactly can a chemical brand deliver on this promise? Covestro’s Pushing Boundaries campaign set a new benchmark in the industry and brought to life Covestro’s firm commitment to innovation and sustainability.

 

#PushingBoundaries framework.

Pushing Boundaries is the centerpiece of Covestro’s communication and the strategic foundation for all further initiatives. In close cooperation with Covestro’s brand team, Globeone developed the Pushing Boundaries positioning theme and related stories to drive this unique framework, resulting in a globally aligned corporate brand campaign. The campaign stages the transformation of Covestro’s innovative materials into highly sustainable products and solutions that generate value in key industries. Globeone also provided further support for the roll-out of the campaign across all digital channels.

 

A bold direction into a brighter future.

The Pushing Boundaries campaign succeeded in positioning Covestro within a highly competitive market environment while increasing its reputation as a truly unique player. Awareness was boosted, and Covestro’s overall brand profile sharpened among the key stakeholder groups.

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