INCREASING OPERATIONAL EXCELLENCE IN COM

How can an international industrial giant increase its operational excellence in communications supporting business growth while delivering stakeholder value?

Situation:

A leading engineering and automation player was hampered by heterogeneous operating models, a historically grown footprint and silo mentality.
Fearing lost opportunities, the decision was made to make fundamental changes and to establish a state-of-the-art communications function that could support business growth and the delivery of stakeholder value.

 

Result:

Based on internal stakeholder inputs and market trends, Globeone translated insights into guidance principles for communicational, organizational and financial areas. A key focus was strengthening governance to increase transparency and developing a more market-orientated footprint. The supplier base was rationalized and consolidated to leverage the client’s spending power. Finally, communications consistency was further enhanced by setting talent principles for an optimal mix of domain and functional expertise.

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For top executives, brand and communication decision markers as well as integrated marketing owners.

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