russian market

BREAKING SMALL PREMIUM CARS INTO THE RUSSIAN MARKET

PREMIUM CARS INTO THE RUSSIAN MARKET

What is the ideal positioning of a premium small car with status-oriented Russian market?

Situation:

Facing a fierce struggle for market share in the fast-growing Russian car market, a global premium small car brand aimed to increase its sales potential within the large group of status-oriented customers.

Result:

Globeone identified positioning gaps and derived a locally optimized, market-driven product and brand positioning that reduces acceptance barriers among the target group and lays the foundation for future growth. An insight-based communication strategy was also defined to boost sales leads for the client.

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