Global Automaker Optimization
How can a global automaker optimize its media reach and efficiency despite limited resources?
A global automaker has set increased media targets despite massive budget cuts. While direct competitors invested more, the customer aimed for strong growth for the coming year.
Globeone prioritized and streamlined the client’s marketing plans to improve media reach over traditional and digital channels. The revised approach relied on identifying powerful media and events and rebalancing spending based on specific consumer needs.