How to position a major chemical company as an innovative provider to the automotive industry?
China’s fast-growing automotive market brings enormous business opportunities for car brands and industry suppliers. The increasing demand for energy-efficient cars is leading to new technological challenges, thus escalating cooperation between companies in the value chain. A global major chemical player seeks to benefit from this trend by positioning itself as a provider of innovative technology for both global and Chinese automotive industry.
Globeone developed a process for a new strategic positioning that enabled the chemical brand to improve its image as a technology-driven solution provider to the automotive industry. New product development collaborations with previously untapped partners led to new business growth. An expanded network and ongoing project roll-out ensure a sound basis for long-term success.