NACHHALTIGE POSITIONIERUNG VON LEADERN
How can top executives be sustainably positioned as the voice and face of a global industrial goods corporation?
Faced with a diverse group of demanding internal and external stakeholders with different expectations and information needs, a global industrial goods company wanted to position its executives as representative representatives of the company.
Based on a comprehensive understanding of the business strategy, Globeone has provided the top managers of the client with a clear understanding of their roles and demonstrated how these roles are reflected in a systematic activity roadmap. Stakeholder- specific messaging and annual action plans ensured consistent and targeted positioning of the top executives and thus of the company as well.