How can an international industrial giant keep track of its brand activities and endeavors?
A leading engineering and automation player returning from a decade of decentralized brand management was striving to revitalize its global brand health. Its ultimate goal was to identify strengths and weaknesses in order to establish mid- and longer-term brand activities and actionable strategies for individual countries.
Globeone supported the global player with the development and implementation of a biennial Brand Reputation Survey. This was run in selected countries that represented the company’s global geographical footprint. The survey was conducted by a third-party provider from Globeone’s partner network and the resulting data analyzed and benchmarked against key competitors on both global and local levels. The insights derived by Globeone led to a two-year long brand transformation and are now regularly drawn upon to continue improving the brand’s image.