THE CHINESE TRAVEL MARKET
How can a global travel solutions provider better understand the characteristics of the Chinese travel market and its respective consumers?
A global online booking portal wanted to gain comprehensive customer insights into the Chinese travel market and its positioning compared to key competitors, so as to understand and revalidate its target group and brand positioning concepts in China.
Globeone analyzed major Chinese travel trends and positioning concepts of key players in the travel market. Furthermore, Globeone gathered multi-dimensional customer insights and identified key purchase drivers and positioning opportunities to ensure a strong competitive advantage.