Best DAX 30 Purpose Statements.
Now extended for DAX 40!

A CLOSER LOOK AT DAX PURPOSE STATEMENTS: WHO IS CONVINCING, WHO IS NOT?

The public pressure on large corporations and investors to justify their business models is growing. The purpose statement, the refined summary of the company’s purpose, has a key role to play here.

What is the essence of a good purpose statement? With this extension of our Purpose Readiness Survey we investigate how well the DAX 30 purpose statements are received by the public. Read in our latest study to find out whose statements are perceived by the public as memorable, credible, clearly formulated and relevant – and which companies are not yet fully exploiting their potential.

Dr. Niklas Schaffmeister
"48 percent of a company's reputation is determined by its credible purpose. A purpose statement that is understood and positively valued by the general public is thus a great opportunity for companies to better position themselves."
— Dr. Niklas Schaffmeister, Managing Partner
"Purpose formulation often becomes a delicate balancing act for companies between uninspired objectivity and rampant sentimentality. However, in times when activists are taking companies to court for their sustainability pledges, it's crucial to strike the right tone."
— Simon Aschermann, Manager
Simon Aschermann Globeone Consulting

Now including the results for the DAX 40 newcomers!

Facts about the study


3,094

Participants


22

DAX 30 purpose statements


2020

(Survey Period: Q4 2020)

What makes a good purpose statement?

Learn more by downloading our DAX 30 Purpose Statements White Paper

Would you like to learn more about the purpose statements of the DAX companies?
Download our study here
– now including the results for the DAX 40 newcomers!

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    Contact our experts

    DR. NIKLAS SCHAFFMEISTER

     

    Managing Partner Cologne

    Carina Hauswald

     

    Managing Partner Zurich

    SIMON ASCHERMANN

     

    Manager Cologne