The public pressure on large corporations and investors to justify their business models is growing. The purpose statement, the refined summary of the company’s purpose, has a key role to play here.
What is the essence of a good purpose statement? With this extension of our Purpose Readiness Survey we investigate how well the DAX 30 purpose statements are received by the public. Read in our latest study to find out whose statements are perceived by the public as memorable, credible, clearly formulated and relevant – and which companies are not yet fully exploiting their potential.