Our EXPERTISE

As business environments become more dynamic and digitalized, brands and communication need to become agile and adapt to new business strategies. At Globeone, we are our clients’ co-pilots throughout this continuous transformation journey. We focus on efficient and effective value creation, making sure our clients seize strategic opportunities while remaining true to their purpose.

We work with our clients to understand their needs and produce a solution that fits them. We begin by building a comprehensive picture of the status quo founded on market and stakeholder insights and competitive benchmarking. Together, we develop a tailored brand and communication strategy learning from the past, leveraging the present and looking to the future. Then, we implement it,  continuously fine tuning and monitoring results with a tailored performance management cockpit. 

  • Shaping agile
    brands

    SHAPING AGILE BRANDS

    When change is the new normal, strength and agility are essential qualities for a brand to adapt, evolve and grow. We help our clients develop and revise their brand to give face to their business’s transformation, and make it tangible to the world.

    Brand analytics // Changing business environments demand efficient brand adaptation. We diagnose your brand and the status quo to determine the exact nature of change needed to reach your strategic objectives.

    Brand architecture and portfolio // Strategic decisions can alter corporate relationships. We support you in effectively and efficiently reorganizing the architecture your brand portfolio and setting the roadmap for any necessary brand migration.

    Brand positioning // New business strategies may need your brand to address key topics for new and varied stakeholder groups. We help you strengthen your brand model: from purpose, promise and values to the experience it offers.

    Brand strategy // Once you truly understand what your brand means to its audience, where will you take it? We set out your brand portfolio, architecture and positioning, and then work with you to develop the strategy for a successful roll-out.

    Brand governance // In any organization operating on an international scale, ensuring brand quality and standards requires a rock-solid governance structure. We help you develop support systems to streamline access to brand-related information, and implement a community strategy to bring your brand to life on a global level.

    Brand measurement // We have the knowledge needed to truly measure your brand’s success. Whether through qualitative or quantitative tracking, we give you the information needed to see and assess the results of your investment in your brand.

  • Driving
    integrated
    communication

    DRIVING INTEGRATED COMMUNICATIONS

    Communication drives a brand’s evolution. As communication experts, we help our clients translate transformed business strategies into an integrated communication strategy that brings their corporate values and key messages to life – in the real world, and in the digital sphere.

    Communication analytics // Hidden behind every message is a wealth of knowledge. We help you use quantitative analytics to measure the success of your communications.

    Communication strategy // Important messages need far more than an announcement. We help you develop an integrated strategy that prepares you for the unexpected, and ensures your message is heard and remembered by the right people.

    Communication planning // Corporate communication requires a comprehensive plan. We help you develop a roadmap to evaluate the strategic roles and key initiatives of each communication discipline within your organization.

    Message framework // Different phases of your communication strategy may have to carry different messages. We help you map out how and when to bring each of your campaign’s narratives to its audience, and ensure maximum impact on its final announcement..

    Communications performance tracking // An untracked initiative has untapped potential. We help you assess and enhance the performance of projects across the various disciplines of your department.

  • Reimagining
    customer
    experience

    REIMAGINING CUSTOMER EXPERIENCE

    A new business strategy’s effectiveness will be limited unless your brand and communication are brought to life at the right time for the right people. We help our clients understand how others experience their brand, and reimagine their customer journey to maximize its impact.

    Market segmentation // Your brand needs to speak to different stakeholders. We help you prioritize your audience and map them to your business model and strategic objectives.

    Customer journey audit // Your customers face constant choices over which product and services to use. We put ourselves in their shoes to help you ensure they have the best experience.

    Value propositions // Your brand is unique, and every member of its audience an individual. We help you revise the value proposition of your corporate and employer brand by mapping and prioritizing your stakeholders, and translating your business model and objectives into your brand strategy.

    (Digital) customer experiences // The experience you offer your customers online profoundly impacts their perception of your brand and purchase decisions. We rethink your digital touchpoints to strengthen and enrich their online journey.

  • Transforming
    businesses

    TRANSFORMING BUSINESSES

    Brand and communication can either drive or jeopardize the disruption needed to optimize business growth. At Globeone, we build action plans to support our clients through their transformation journeys. We transform businesses, their departments and their processes to maximize the contribution of their brands and communication to their new business efforts.

    Organizational changes // Efficiency does not come easily in any organization with a broad set of activities. We help you work better, evaluating how you can revise your department structure to streamline internal communication, remove silos, and maximize efficiency.

    New ways of working // Is your corporate culture driving efficiency and quality, or hindering them? Are your processes, routines or tools holding you back? Alongside your communication and brand objectives, we’ll advise you on the changes you can make to how you work to help you achieve your goals.

    Digital transformation // Aligning strategy both offline and online requires a tailored approach. We advise you on how to transform your brand for the digital world and ensure you have the right tools to talk online.

    Strategic initiatives management // A project’s complexity grows with its scale. We support you in making your initiatives efficient by identifying, prioritizing and establishing their necessary functions and activities. When needed, we help you structure and drive a Project Management Office to get your initiative on the road.

From Our Case Studies

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