INSIGHTS NECESSARY FOR GLOBAL RETAIL PLAYER TO ENTER SOUTH-EAST ASIAN MARKET

What strategic insights can support the decision of a global retail player to enter a major south-east Asian market?

Situation:

A major retail organization wanted to evaluate whether or not it should enter a new quickly developing market in South-East Asia. Since the retailer lacked profound first-hand experience in that new market and faced well-established local and global competitors, it needed valuable strategic insights to make an informed decision.

 

Result:

Globeone provided the client with strategic insights on its market-entry positioning and marketing plan in this new market. The project resulted in a substantial modification of the client’s expansion plan for the market and supported other important corporate development decisions. The analysis also offered a blueprint for replication of the process in other markets of interest.

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For top executives, brand and communication decision markers as well as integrated marketing owners.