Globeone presents on the smart use of social media for B2B
China leads the world in the number of internet users. In the light of the country’s rising internet wave, d...
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Discussion Paper: Digital Leadership
Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the digital ...
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The Value of CEO Blogging towards Corporate Success
The CEO is often the most visible public figure of a company, and for the public, he or she is......
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Chinese New Year is Going Mobile
Happy Chinese New Year to everyone! We just said goodbye to the Year of Horse and are warmly welcoming the......
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Simply mediocre: What German brands might learn from emerging market brands from China – lesson I
The conquest of Chinese brands over the global market has started. These emerging brands are growing fast and ...
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China – the ultimate market for mobile advertising
China seems to be the ultimate market to leverage on mobile advertising. The two main reasons behind this tren...
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Agile brands in the ever-changing digital marketing ecosystems
The digital revolution has permanently changed consumer shopping behavior. Consumers all over the world have a...
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Discussion Paper: Corporate Storytelling
Building relationships with customers is key for companies to achieve success. However, creating this emotio...
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Brands from emerging markets South Korea, Brazil, Russia, India, and China
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third...
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Discussion Paper: Market-driven positioning
The real battle for global market leadership will and must be fought in the world’s growth markets. To wi...