Amazon wants a piece of the pie
While in Germany, the fifth season of Carnival is starting, in China it is time for the annual Singles’ Day....
-
-
Chinese Chic – The rise of “Designed in China”
China’s fashion scenery is changing. While Western brands have dominated the market for years, their dominan...
-
China – the ultimate market for mobile advertising
China seems to be the ultimate market to leverage on mobile advertising. The two main reasons behind this tren...
-
Brands need to stand out from the drum beat in the ever-changing digital marketing ecosystems
The digital revolution has permanently changed consumer shopping behavior. Consumers all over the world have a...
-
World Cup fever in China
The current football World Cup in Brazil demands everything from Chinese fans. China is 11 hours ahead of Braz...
-
Discussion Paper: Corporate Storytelling
Building relationships with customers is key for companies to achieve success. However, creating this emotio...
-
Brands from South Korea, Brazil, Russia, India, and China are still often hidden giants in Europe
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third...
-
Discussion Paper: Market-driven positioning
The real battle for global market leadership will and must be fought in the world’s growth markets. To wi...