SUSTAINABLY POSITIONING EXECUTIVES AS THE VOICE AND FACE OF A GLOBAL INDUSTRIAL CONGLOMERATE
Facing a diverse group of demanding internal and external stakeholders with varying expectation...
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Creating dialog with important stakeholders globally
A major industrial goods manufacturer wanted to increase its brand and product awareness and cr...
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POSITIONING MAJOR CHEMICAL PLAYER AS AN INNOVATOR IN AUTOMOTIVE INDUSTRY
China’s fast-growing automotive market brings enormous business opportunities for car brands ...
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OPTIMIZING MEDIA REACH WITH LIMITED RESOURCES
A major global volume car manufacturer set increased media targets despite facing severe budget...
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DESIGNING THE ENTRY OF AN ASIAN MANUFACTURER INTO THE EUROPEAN MARKETS
An Asian white goods player, hardly active in the European market, wanted to conquer the Europe...
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INSIGHTS NECESSARY FOR GLOBAL RETAIL PLAYER TO ENTER SOUTH-EAST ASIAN MARKET
TA major retail organization wanted to evaluate whether or not it should enter a new quickly de...
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UNDERSTANDING CHARACTERISTICS OF THE CHINESE TRAVEL MARKET
A global online booking portal wanted to gain comprehensive insights into the Chinese travel ma...
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PERFORMANCE OF GLOBAL CHEMICAL BRAND IN KEY GROWTH MARKETS
A global chemicals giant wanted to evaluate its brand performance against key competitors in gr...
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ROLLING OUT PRIVATE LABEL TO EASTERN EUROPEAN MARKETS
Globeone conducted an analysis defining the brand’s strengths and weaknesses in order to iden...
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CREATING AWARENESS FOR DIGITAL INFORMATION TOOL AMONG CHINESE TRAVELERS
A European airport aimed to boost sales among Chinese travelers at its airport premium stores b...
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BREAKING SMALL PREMIUM CARS INTO THE RUSSIAN MARKET
Facing a fierce struggle for market share in the fast-growing Russian car market, a global prem...
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MEASURING BRAND STRATEGY ELEMENTS TO EVALUATE BUSINESS IMPACTS
A well-known global fashion brand strived for revitalizing its brand image from the founding da...
