Creating dialog with important stakeholders globally
A major industrial goods manufacturer wanted to increase its brand and product awareness and cr...
POSITIONING MAJOR CHEMICAL PLAYER AS AN INNOVATOR IN AUTOMOTIVE INDUSTRY
China’s fast-growing automotive market brings enormous business opportunities for car brands ...
OPTIMIZING MEDIA REACH WITH LIMITED RESOURCES
A major global volume car manufacturer set increased media targets despite facing severe budget...
DESIGNING THE ENTRY OF AN ASIAN MANUFACTURER INTO THE EUROPEAN MARKETS
An Asian white goods player, hardly active in the European market, wanted to conquer the Europe...
INSIGHTS NECESSARY FOR GLOBAL RETAIL PLAYER TO ENTER SOUTH-EAST ASIAN MARKET
TA major retail organization wanted to evaluate whether or not it should enter a new quickly de...
AUTOMOTIVE POSITIONING COMMUNICATION IN CHINESE MARKET
The less developed markets in China, called lower tiers, are key growth markets for the automot...
UNDERSTANDING CHARACTERISTICS OF THE CHINESE TRAVEL MARKET
A global online booking portal wanted to gain comprehensive insights into the Chinese travel ma...
PERFORMANCE OF GLOBAL CHEMICAL BRAND IN KEY GROWTH MARKETS
A global chemicals giant wanted to evaluate its brand performance against key competitors in gr...
ROLLING OUT PRIVATE LABEL TO EASTERN EUROPEAN MARKETS
Globeone conducted an analysis defining the brand’s strengths and weaknesses in order to iden...
CREATING AWARENESS FOR DIGITAL INFORMATION TOOL AMONG CHINESE TRAVELERS
A European airport aimed to boost sales among Chinese travelers at its airport premium stores b...
BREAKING SMALL PREMIUM CARS INTO THE RUSSIAN MARKET
Facing a fierce struggle for market share in the fast-growing Russian car market, a global prem...
MEASURING BRAND STRATEGY ELEMENTS TO EVALUATE BUSINESS IMPACTS
A well-known global fashion brand strived for revitalizing its brand image from the founding da...